![]() ![]() Mailchimp pricing Cons of Mailchimp It’s a Generic Email Marketing Software However, with MailChimp, you don’t have to pay anything until you reach 2,000 email subscribers, at which point you are probably making enough money from your list to justify the expense of upgrading to a premium plan. If you are just starting out, the chances are that the money is already tight, and paying $30+ monthly subscription fee to email your three subscribers might seem ludicrous. Sure, software is always work in progress, but they have had the time to work out the user interface (though some would argue that there’s a lot of space for improvement there since learning how to use Mailchimp can take some effort), add necessary features, and ensure deliverability. Easy to Use, Has All the Necessary Features, Is Reliableġ8 years in business also means that Mailchimp has a polished product. This is an important consideration because an email marketing software provider going bust would disrupt your email marketing efforts which might cost you a lot of money in lost revenue. ![]() So, for example, if a company has been in business for one year, you can expect it to be in business for one more year, but if a company has been in business for 18 years like Mailchimp, you can expect it to stay in business for another 18 years. It is a theory that says that the future life expectancy of a non-perishable thing is proportional to its current age. Going with a fledgling startup is always a risk because it might fold at any moment. Pros of Mailchimp Established Business and Committed Founders If you’re curious, we use and love Mailchimp at Kinsta. MailChimp, just like any other tool, has its pros and cons and works better for some people than for others. So what you really need to ask is: “Which email marketing software is the best for me?” It all depends on the needs of your business. What is the best email marketing software on the market today? ![]() Chestnut chimes in: “I want people to see that the past 17 years were just a warm-up.” “To this day, it’s just a funny feeling that we can help” explains Kurzius. “Go public? Not worth the headache!” Chestnut says. The co-founders remain committed to the business and have no intention to sell: Since then, Mailchimp has become one of the most popular and well-known email marketing software out there with recent changes that are turning it into a fully-fledged Marketing platform.Īccording to Forbes, in 2018 it had 20 million users, generated over $600 million in revenue, and was valued at $4.2 billion. ![]() They didn’t take any outside investment and financed the business growth by reinvesting its profits back into it. (Suggested reading: Your Guide to Starting and Running a Successful WordPress Agency). However, in 2007 Ben and Dan realized that their hearts weren’t in the web design agency business anymore, and decided to focus on Mailchimp full-time. Initially, it was just a side project meant to help Ben and Dan’s web design agency clients build email lists, and it remained such for the first six years of its existence, bringing in just a few thousand dollars a month. We also try to be at that level with our SaaS tool support. Kinsta spoiled me so bad that I demand that level of service from every provider now. ![]()
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